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Digital marketing is a sub branch of traditional marketing and uses modern digital channels for the placement of products e.g. downloadable music, and primarily for communicating with stakeholders e.g. customers and investors about brand, products and business progress. So digital marketing is about two things - access to your products and communication.
Friday, 28 February 2014
Social Media Examiner
Study Shows Email Still Bigger Than Social
But, Social Is Gaining
Subscribe FreeBy Mike Tuttle · March 27, 2012 ·
A strong majority (85%) of online-connected global citizens in 24 countries use the internet for emails while six in ten (62%) use it for social networking, finds a new poll by global research company Ipsos for Reuters News. One in ten use the internet for connecting with people through voice-over IP (14%).
Most (85%) global respondents who are connected online report they use the internet for sending and receiving emails, including a majority of those in each country surveyed except for Saudi Arabia where only half (46%) say so. Those in Hungary (94%) are most likely to say they use the internet for emailing, followed by nine in ten of those in Sweden (92%), Belgium (91%), Indonesia (91%), Argentina (90%) and Poland (90%).
Social media popularity is high among global citizens using the internet. A majority of them (62%) say they visit social networking sites, forums or blogs including eight in ten of those in Indonesia (83%), Argentina (76%) and Russia (75%) and seven in ten of those in South Africa (73%), Sweden (72%), Spain (71%) and Hungary (70%). Even in countries where social media surfing is less popular, a sizable minority of those connected online still report using the internet in this way: 35% in Japan, 42% in Saudi Arabia and 50% in France.
Voice-over IP (VOIP) – audio conversations conducted via internet connection – is used by 14% of online-connected global citizens. The relatively new technology has taken hold of three in ten net surfers from Russia (36%), Turkey (32%) and a quarter of those in India (25%). Only a handful from Brazil (4%), France (5%), the United States (6%) and Belgium (6%) are using VOIP.
http://www.webpronews.com/email-still-bigger-than-social-2012-03
Thursday, 27 February 2014
How to put SMS marketing to work for your business [Free Guide]
Free Guide and Case Studies
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==============================
If you want to know what kind of marketing delivers sales, ask a
retailer.
And retailers are using SMS marketing - because it drives sales.
Get this free guide, and find out how to put SMS marketing to work for
your business - with proven, cost-effective tactics like these:
* Enticing customers with offers whenever they're near your location
* Drawing customers in with product information and public service alerts
* Motivating purchases with timely announcements of specials and sales
Plus, get practical tips on creating successful SMS and short codes campaigns.
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6 factors for choosing digital marketing tools
6 crucial factors to consider when choosing the right solution for
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the big question: all-in-one versus best-of-breed. Which comes out on
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Your customers have adapted to the digital era. Have you? You're
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* how all-in-one solutions compare to a best-of-breed approach
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your multichannel marketing success. This whitepaper takes a look at
the big question: all-in-one versus best-of-breed. Which comes out on
top in delivering a holistic experience to your users?
Your customers have adapted to the digital era. Have you? You're
actively engaging them on multiple channels, but are you meeting
their expectations? Are you getting actionable insight into who your
customer is and the journey they take? How does the best-of-breed
approach compare to an all-in-one solution in delivering the ultimate
customer and user experience?
This whitepaper explores what should be taken into account when
choosing between integrating multiple best-of-breed marketing tools
and opting for an all-in-one solution. Any marketing team serious
about delivering an exceptional experience to customers, bringing
insight and ease of use to users, and sending qualified leads to the
sales department should consider these 6 factors.
In this 12-page white paper, you will discover:
* what the customer journey really looks like in the digital era
* how all-in-one solutions compare to a best-of-breed approach
* 6 key factors to consider when choosing between the two
* how to provide a truly holistic experience to your customers
Be sure you are making the right decisions and that your current efforts
are optimized to really deliver and succeed in this digital era.
Download the 6 factors for choosing digital marketing tools white paper now.
http://ientry.rotator.hadj1.
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